21.02.2011

Looking for aura

The project is about painting, distribution, digitalization, looking for 'aura', which might be lost in reproduced works. The term comes from Walter Benjamin's essay: 'The Work of Art in the Age of Mechanical Reproduction'. According to Benjamin artworks lose their 'aura', and what is interesting, he finds the process positive, while I am not so sure... In postmodern age our contact with art has changed distinctly. We can visit Louvre, while wearing pajamas and on the computer screen observe, with a zoom, pores on Mona Lisa's face. Art is more accessible, reproduced in million samples. Is it good or is it wrong? I do not know... I meditate on aura, which emanate from original work. Could we find it in reproduction? Is it essential? What happened to, what happens to painting? Does mass distributing of art generate profit or lost? How does this ancient medium function in 21st century?
Ewa Wróbel-Hultqvist

 














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